Canaletto Penthouse

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We created a domino advertisement for a luxury penthouse in the Canaletto Tower London. 6 domino artists from Austria, Germany and the USA worked 4 days on a 25,000 dominoes project, which was set up across the whole penthouse on the 27th floor.

The goal was to create a more interesting video than a normal walkthrough, which was archived by the use of dominoes. Special techniques such as walls, cubes and pyramids were used to show the interior of the apartment. In addition, the video shows a dog interacting with the domino chain reaction.

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