In August 2017 we realised a 50,000 dominoes commercial for the American pizza company ‘Pizza Hut’. The project took place at the American Airlines Center in Dallas, Texas and was built together with 11 other domino artists from America and Germany. Pizza Hut decided to celebrate their new rewards program ‘Hut Rewards’ with a guessing game, in which their customers could guess the number of dominoes set up. The winner got free pizza for life!
Our duties involved the setup and team-leading activities, whereas Steve Price (Sprice Machines) and Lily Hevesh (Hevesh5) were in charge of the organisation. The setup included the record for the biggest pizza ever built, 300 Pizza Hut pizza boxes and about 59,000 dominoes in total.
Watch the falldown of the project in the video below.