In March 2017 we set up almost 50,000 dominoes for a TV commercial in Asunción, Paraguay. Together with Dynamic Domino, who organized and led the event, we set up a huge city with over 20,000 dominoes including the new commercial slogan “VAMOS”. For the filming and the editing of the commercial we had to rebuild every single structure individually.
The last scene of the commercial was recorded at a gas station in Asunción, Paraguay. The specialty of the commercial is the reverse effect: The dominoes don’t topple but they build up instead. Watch the final commercial below.